Although this is not the first Apple Store opened in the city, before the store opened in La Maquinista, the Paseo de Gracia store is intended to be the flagship of the brand in the city. Its privileged position and the spectacular design of the stores makes an Apple Store become an asset of the city.
Long tables with branded devices ready for testing, touched and explored by visitors, makes getting into an Apple Store is more than just a store, in fact it would be better classified as a gallery where you can also purchase the product. Besides having exposed iPads, iPhones, iMacs and more brand products, every day there is a scheduled series of workshops to teach visitors how to use their products properly and the latest news. You can see the schedule of workshops and activities through its website and also apply for an activity.
One of the fundamental characteristics that its founder Steve Jobs wanted to give to the apple products is the ease of use and certainly succeeded. However if you have any questions about the usage of any device or want to know more, or just want to have a chat about technology with someone, you can always ask to the guys in the shop, always attentive, they are product experts and they will do their best to answer your questions or feed your curiosity.
Few cities in the world have two Apple stores and Barcelona is one of them. It really is a must for technology lovers.